Stopapplying into the voidStart selling like I did.

No tech sales experience? Get the resume, the interviews, the outreach, and the method that got people just like you hired.

Apply for the August Cohort
★★★★★
Francesca Pignolo

"Ben helped me prep and now I'm in tech sales, making six figures in my mid-20s."

★★★★★
Gabriel Carbone

"I came from the government into tech sales and Ben taught me everything I needed."

★★★★★
Jon Popham

"Ben hired me from outside tech sales in 2021 and I've never looked back."

Real people, real words. Results vary, never guaranteed.

$100M+
in revenue
22 years
Selling B2B tech
100+
Reps trained or promoted
6x
President's Club attendee
Track Record

People I've hired, coached, or promoted have gone on to roles at:

AWS · Google · Dell · Shopify · Insight · Confluent · Check Point · Arctic Wolf · Geotab · Optiv · SADA · Softchoice · Pythian · iSmile Technologies · Tracktile · PayerPrice · Revelate · Vocantas · Vaital · Next Orbit · Beverly Hills Publishing · Appsonnet

This includes official and unofficial mentoring. Not an endorsement, partnership, or guarantee of employment. TSRE is a coaching program, not a placement service.

Before You Apply

Is tech sales your way in?

Tech sales pays well, moves fast, and doesn't require a degree or prior experience.

If You're

Capped and stuck.

  • ✕
    In a job that caps what you can earn, with no real path up.
  • ✕
    Watching tech sales reps pull six figures and wondering how they got in.
  • ✕
    Ready for a career with upside and freedom, but unsure how to break in.
  • ✕
    Sending applications into the void and hearing nothing back.
  • ✕
    Tired of trading your time for a number someone else decides.
You Want To

Get in. Get paid.

  • ✓
    Break into tech sales and earn six figures, no degree required.
  • ✓
    Build a resume and LinkedIn that actually get callbacks.
  • ✓
    Walk into interviews calm and leave with the offer.
  • ✓
    Climb from SDR to AE and keep going.
  • ✓
    Do work you're proud of and fund the life you want.
SDR
Sales Development Rep
$70K–$110K / yr
Year 1 · break in
AE
Account Executive
$150K–$250K / yr
Years 2–3 · level up
Senior AE
Senior Account Executive
$250K–$400K / yr
Years 4–5 · master it
President's Club
The top closers
$400K+ / yr
Top 10% · top tier
A career that pays · No degree required · Skill that travels · Market ranges for these roles from public salary data, not TSRE outcomes. A job is not guaranteed and results depend on your effort.
What you do

Help companies find and buy software. Calls, emails, and online meetings. No knocking on doors, no products in a trunk.

Where you work

Remote or hybrid, from anywhere. All you need is a laptop and a headset.

How you are paid

Base salary plus commission. The more you help close, the more you earn. Top reps earn well into six figures.

Who makes it

No degree, no coding. People from retail, hospitality, teaching, and sports. Drive and coachability win.

Uncapped by design

No salary band decides your ceiling. The better you get, the more you make. I built my whole life on that simple deal, and I'll hand you the playbook.

A people business

Software gets bought by people who trust people. Tools speed up the busywork, but the trust and the close are still yours. That's the part I'll teach you.

No degree gate

I've watched people with no degree out-earn lawyers and engineers. This career pays you on skill and drive, not pedigree. If you'll do the work, you're welcome here.

Yours for life

Learn to sell once and it pays you forever. The skill travels with you to any company, any product, any market. Nobody can take it back.

The Breaking In Track

What you'll walk out with.

For career-changers, recent grads, and people in adjacent roles wanting their first B2B tech sales job.

A resume that gets callbacks

Build a sales resume that lands interviews, even with zero sales experience. We position what you already have so it reads like a hire.

Interview practice until you're sharp

Mock interviews with me and the AI partner. Drill the questions, the role-plays, and the close, so you walk in calm and leave with the offer.

A LinkedIn that pulls recruiters

Turn your profile into something hiring managers and recruiters actually reach out to, instead of scrolling past.

Reach the hiring manager direct

Skip the application black hole. Message the people who actually decide, the same way top reps prospect their best accounts.

I'm a coach, not a recruiter or placement agency. I receive no recruiting or placement fees from any company. I teach you to land the role yourself.

I'm a coach, not a recruiter or placement agency. I receive no recruiting or placement fees from any company. I teach you to land the role yourself.

How It Works

From zero to hired and selling.

Learn it, build it, practice it until it's second nature, all built on the four pillars of the DFL Method.

01

Curriculum library

Self-paced video modules covering every stage of the B2B tech sales motion, with a recommended route for landing your first tech sales role.

Where learning happens
02

Live coaching

A weekly group coaching call for 10 weeks. Practice, role-play, real deal reviews. Reinforce what you've learned in the library and build the skill until it's reflex. Plus direct 1:1 access to me on Skool between calls.

Where skill is built
Unique to TSRE
03

AI practice partner

A proprietary AI trained on the TSRE methodology. Role-play cold calls, discovery questions, objection handling, demos. 24/7 access for 10 weeks. Instant feedback. Practice until reflexes are sharp.

Most reps practice once a week. TSRE members practice every day.

Where reps are forged
The DFL Method

Four pillars. One system for reps.

DFL is one system, not scattered tactics. How you think, how you fill the pipe, how you discover, how you close, how you can make more money. Once you've mastered this, selling stops feeling random.

01

Psychology of Sales

Build the mindset and conviction buyers trust: handle rejection, hold the frame, and sell like someone who believes.

02

Prospecting & Discovery

Find the right accounts, get in the door with cold outreach that earns replies, and run discovery that surfaces real pain, budget, and urgency.

03

The Process of Closing

Pitch outcomes not features, nail the demo, handle objections, run a clean pipeline, and close without losing control.

04

Preparing for Success

Turn the skills into the job or the promotion: interviews, LinkedIn, reaching hiring managers, and the habits that get you to President's Club.

What you get
  • 10 weeks of live group coaching
  • Direct 1:1 access to me on Skool. Ping me anytime
  • Full B2B tech sales curriculum, yours for life
  • AI practice partner, available 24/7 for 10 weeks
  • Live call reviews and reps until selling feels automatic
  • Personal introductions to my extensive network for top performers who really crush this program
  • Lifetime access, so the skills compound for your whole career

On introductions: I'm a coach, not a recruiter or placement agency. I receive no compensation from any employer—I open doors for top performers, you land the role yourself.

Starts August 4, 2026
Investment by Application

Pricing built around your situation.

Flexible corporate reimbursement & personal payment plans available
Apply for the August Cohort
This isn't for everyone. I only take people I believe will make it, and if it's not a fit, I'll tell you straight.
Ben J. Abbey, founder of The Sales Rep's Engine
Meet the Coach: Ben J. Abbey

I hired reps with zero experience. Now I'm coaching you.

I've spent 22 years in B2B tech sales, closing over $100M and helping build companies from startup to scale. I grew SADA's Canadian team from 2 people to 200+ in under 3 years, and have trained, mentored, or promoted more than 100 reps.

I've hired people with zero tech sales background and watched them rise to Country Manager. All of them learned the method I teach.

Real experience, not coach theory

I've sold tech for two decades and trained people who now out-earn their old jobs. I'm not a coach who watched from the sidelines and teaches you theory.

From breaking in to sales leader

I've coached reps through every stage of a tech sales career. The patterns repeat. The practice works.

I bet on people who show up

I don't gatekeep on pedigree or résumé. Anyone willing to put in the work is welcome. Put in the reps and you'll leave with the skills, the materials, and the confidence to win the room on your own.

From People Who Broke In

They started with zero experience.

★★★★★

I wasn't in tech sales before working with Ben. His tips and tools kept me motivated, and the interview practice we did before I got hired made me completely comfortable and it felt just like a conversation. Now I'm in, and I can make six figures in my mid-20s. So grateful!

Francesca Pignolo
Francesca Pignolo
★★★★★

I came from the government into tech sales and Ben taught me everything I needed to become a rep. He pushed me to take the leap and nine years later, I'm still going strong. You da man, Ben!

Gabriel Carbone
Gabriel Carbone
★★★★★

Ben has an unwavering drive to make those around him better. He hired me from outside of tech sales in 2021 and I've never looked back, rising to SADA Canada Country Manager in under 4 years. There are few people who have had as much impact on my career as Ben. A strong leader, and an overall good guy.

Jon Popham
Jon Popham
★★★★★

Ben inspired me to pursue a career in tech sales, leaving behind a job I considered safe and stable. His influence helped me develop the drive that led to 3xing my income. Highly recommend working with him!

Martin Motyka
Martin Motyka
★★★★★

It was a pleasure to work with Ben at such a pivotal point in my career. Always leading by example, inspiring and motivating many, myself included. His hands-on approach to career coaching and his enthusiasm for the work are contagious.

Iman Mohamed
Iman Mohamed
★★★★★

Ben leads with value first! He has been the biggest support, willing to go above and beyond and take the time to help me when I'm stuck or have questions. A wonderful experience, and I look forward to continuing to learn his insights. He is excellent at what he does!

Amelia Koonjbeharry
Amelia Koonjbeharry

These are individual results and not a guarantee of yours.

Got Questions?

Answers to common questions.

Career-changers, recent grads, and people in adjacent roles who want their first B2B tech sales job. If you're already carrying a number, there's a separate track for that.

Ten weeks. One live coaching call per week, 45-60 minutes. Self-paced video curriculum on top, consume at your pace since it's yours forever. AI practice partner available 24/7 for 10 weeks, plus direct 1:1 access to me on Skool. Plan on 2-3.5 hours per week to get the full value out of the program.

No, and you should be suspicious of any program that does. What I guarantee is to teach you my method through the live coaching, and an AI partner to practice with until the skills are reflex. Outcomes are a function of your effort plus the framework. The reps who do the work are the ones most likely to get hired or promoted, though it's not guaranteed.

You'll follow the 'Breaking In' track. It starts with B2B tech 101 (how SaaS works, what ARR is, the tech sales career ladder) before getting into the craft. By the end you'll have the foundation and the reps to feel confident walking into interviews to land your role with the skills you've developed. Of course, getting a job isn't guaranteed; that's why you need to put in the work to maximize your chances.

Lifetime access to the curriculum library and the alumni community. We'll be putting new content up regularly, too. Once you're in, you're in and the skills compound for the rest of your career. Ben is available for further coaching after the engagement as part of our VIP program, or you can access more group calls. We'll share details once you're in.

No. Anyone willing to work is welcome. Pedigree and résumé don't decide it. Everyone trains on the same system. The bar isn't who you are walking in; it's how hard you push once you're here.

Most tech sales programs are taught by reps who broke in two or three years ago. That's a peer with a head start, not a teacher. I'm a 22-year sales veteran who closed $100M and grew SADA Canada from 2 to 200+ people. The depth of experience shows up in every session.

12 seats · Starts August 4, 2026

Become the rep companies fight to hire.

Application required. I review every one and reply within 48 hours.

Apply for the August Cohort
Next cohort August 4, 2026 12 PM ET · By application Apply for the August Cohort