Stopleaving money on the tableStart selling like I did.

You're already in the seat. Get the method, live coaching, and a 24/7 AI partner that turn good reps into closers who get promoted.

Apply for the August Cohort
★★★★★
Corey Lund

"My ability to close has improved significantly after working with Ben."

★★★★★
John Lapadat

"I've booked more first-time appointments than I ever have before."

★★★★★
Sarah Killoran

"Ben played a huge role in taking my career to new heights."

Real people, real words. Results vary, never guaranteed.

$100M+
in revenue
22 years
Selling B2B tech
100+
Reps trained or promoted
6x
President's Club attendee
Track Record

People I've hired, coached, or promoted have gone on to roles at:

AWS · Google · Dell · Shopify · Insight · Confluent · Check Point · Arctic Wolf · Geotab · Optiv · SADA · Softchoice · Pythian · iSmile Technologies · Tracktile · PayerPrice · Revelate · Vocantas · Vaital · Next Orbit · Beverly Hills Publishing · Appsonnet

This includes official and unofficial mentoring. Not an endorsement, partnership, or guarantee of employment. TSRE is a coaching program, not a placement service.

Before You Apply

Are you being paid what you're worth?

You're in the seat. The gap between good and great is method, not effort.

If You're

Good, but not getting picked.

  • ✕
    Hitting quota but never the top of the leaderboard.
  • ✕
    Watching reps you're better than get the promotion.
  • ✕
    Losing deals late and never knowing where they slipped.
  • ✕
    Winging discovery instead of running a real process.
  • ✕
    Capped by a comp plan someone else decides.
You Want To

Earn more. Get promoted.

  • ✓
    Close bigger deals in shorter cycles.
  • ✓
    Get to AE, Senior AE, or President's Club.
  • ✓
    Run discovery that qualifies fast and holds the frame.
  • ✓
    Build a pipeline that always has a next deal.
  • ✓
    Own your income instead of capping out.
SDR
Sales Development Rep
$70K–$110K / yr
Year 1 · break in
AE
Account Executive
$150K–$250K / yr
Years 2–3 · level up
Senior AE
Senior Account Executive
$250K–$400K / yr
Years 4–5 · master it
President's Club
The top closers
$400K+ / yr
Top 10% · top tier
A career that pays · No degree required · Skill that travels · Market ranges for these roles from public salary data, not TSRE outcomes. A job is not guaranteed and results depend on your effort.
Uncapped by design

No salary band decides your ceiling. The better you get, the more you make. I built my whole life on that simple deal, and I'll hand you the playbook.

A people business

Software gets bought by people who trust people. Tools speed up the busywork, but the trust and the close are still yours. That's the part I'll teach you.

No degree gate

I've watched people with no degree out-earn lawyers and engineers. This career pays you on skill and drive, not pedigree. If you'll do the work, you're welcome here.

Yours for life

Learn to sell once and it pays you forever. The skill travels with you to any company, any product, any market. Nobody can take it back.

The Leveling Up Track

What you'll fix in the next 10 weeks.

For current SDRs, AEs, and senior AEs pushing for the next promotion, more earning potential, or President's Club.

A pipeline that always has next

Build and manage a pipeline so you're never scrambling at quarter-end and your forecast actually holds up.

Bigger deals, shorter cycles

Run discovery and a sales process that move bigger deals forward faster, without losing control of the room.

Objections that used to stall you

Handle pricing, timing, and "we already use someone" with calm, practiced responses that keep deals alive.

The case for your next promotion

Build the numbers and the narrative that get you to AE, Senior AE, or President's Club, and the comp that comes with it.

I'm a coach, not a recruiter or placement agency. I receive no recruiting or placement fees from any company. I teach you to land the role yourself.

How It Works

Three layers. One method.

Learn it, build it, practice it until it's second nature, all built on the four pillars of the DFL Method.

01

Curriculum library

Self-paced video modules covering every stage of the B2B tech sales motion, with a recommended route for reps who are already carrying a number.

Where learning happens
02

Live coaching

A weekly group coaching call for 10 weeks. Practice, role-play, real deal reviews. Reinforce what you've learned in the library and build the skill until it's reflex. Plus direct 1:1 access to me on Skool between calls.

Where skill is built
Unique to TSRE
03

AI practice partner

A proprietary AI trained on the TSRE methodology. Role-play cold calls, discovery questions, objection handling, demos. 24/7 access for 10 weeks. Instant feedback. Practice until reflexes are sharp.

Most reps practice once a week. TSRE members practice every day.

Where reps are forged
The DFL Method

Four pillars. One system for reps.

DFL is one system, not scattered tactics. How you think, how you fill the pipe, how you discover, how you close, how you can make more money. Once you've mastered this, selling stops feeling random.

01

Psychology of Sales

Build the mindset and conviction buyers trust: handle rejection, hold the frame, and sell like someone who believes.

02

Prospecting & Discovery

Find the right accounts, get in the door with cold outreach that earns replies, and run discovery that surfaces real pain, budget, and urgency.

03

The Process of Closing

Pitch outcomes not features, nail the demo, handle objections, run a clean pipeline, and close without losing control.

04

Preparing for Success

Turn the skills into the job or the promotion: interviews, LinkedIn, reaching hiring managers, and the habits that get you to President's Club.

What you get
  • 10 weeks of live group coaching
  • Direct 1:1 access to me on Skool. Ping me anytime
  • Full B2B tech sales curriculum, yours for life
  • AI practice partner, available 24/7 for 10 weeks
  • Live call reviews and reps until selling feels automatic
  • Personal introductions to my extensive network for top performers who really crush this program
  • Lifetime access, so the skills compound for your whole career

On introductions: I'm a coach, not a recruiter or placement agency. I receive no compensation from any employer—I open doors for top performers, you land the role yourself.

Starts August 4, 2026
Investment by Application

Pricing built around your situation.

Flexible corporate reimbursement & personal payment plans available
Apply for the August Cohort
This isn't for everyone. I only take people I believe will make it, and if it's not a fit, I'll tell you straight.
Ben J. Abbey, founder of The Sales Rep's Engine
Meet the Coach: Ben J. Abbey

22 years in B2B tech sales. Now coaching you.

I've spent 22 years in B2B tech sales, closing over $100M and helping build companies from startup to scale. I grew SADA's Canadian team from 2 people to 200+ in under 3 years, and have trained, mentored, or promoted more than 100 reps.

Some hit President's Club in their first year. Others run sales teams now. All of them learned the method I teach.

Real experience, not coach theory

I've sold tech for two decades and trained people who now out-earn their old jobs. I'm not a coach who watched from the sidelines and teaches you theory.

From breaking in to sales leader

I've coached reps through every stage of a tech sales career. The patterns repeat. The practice works.

I bet on people who show up

I don't gatekeep on pedigree or résumé. Anyone willing to put in the work is welcome. Put in the reps and you'll leave with the skills, the materials, and the confidence to win the room on your own.

From Reps I've Coached

Reps who leveled up.

★★★★★

Ben was instrumental in helping me go from struggling to understand why my deals weren't closing, to qualifying leads in the first meeting and having a much clearer picture of where each deal stood in my pipeline. On top of that, my ability to close has improved significantly!

Corey Lund
Corey Lund
★★★★★

Working with Ben, I've booked more first-time appointments than I ever have before, from his cold calling coaching and sales mentoring. Highly recommend working with him!

John Lapadat
John Lapadat
★★★★★

Ben's sales knowledge and candid feedback were very much appreciated. He helped me onboard my new AE team well ahead of schedule with great sales methodology training, coaching, and documentation. Much appreciated.

Tristan St Louis
Tristan St Louis
★★★★★

I was eager to mature my sales career and Ben was a key mentor: encouraging, sharing keen insights, and pressing me to reach beyond my current role. He played a huge role in taking my career to new heights. I'd strongly recommend Ben.

Sarah Killoran
Sarah Killoran
★★★★★

Ben is a force of nature. His ability to manage the complexities of being a great mentor and source of inspiration and knowledge to a flock of mentees (myself included) is incredible.

Terence Servance
Terence Servance
★★★★★

What I loved about Ben was his ability to develop and he was a top sales rep who always took my call to make sure I was developing right. I'd recommend Ben: creative in his processes to succeed, inspiring others to win, and always willing to teach.

Jezriel Zapata
Jezriel Zapata

These are individual results and not a guarantee of yours.

Got Questions?

Answers to common questions.

Current SDRs, AEs, and senior AEs who want the next promotion, bigger deals, or President's Club. If you're breaking in instead, there's a separate track for that.

Ten weeks. One live coaching call per week, 45-60 minutes. Self-paced video curriculum on top, consume at your pace since it's yours forever. AI practice partner available 24/7 for 10 weeks, plus direct 1:1 access to me on Skool. Plan on 2-3.5 hours per week to get the full value out of the program.

No, and you should be suspicious of any program that does. What I guarantee is to teach you my method through the live coaching, and an AI partner to practice with until the skills are reflex. Outcomes are a function of your effort plus the framework. The reps who do the work are the ones most likely to get hired or promoted, though it's not guaranteed.

No. The 'Leveling Up' track covers full-cycle selling, winning bigger multi-stakeholder deals, accurate forecasting, negotiation, discounting discipline, and career strategy (offer evaluation, comp negotiation, when to move). Most AEs are running half a system. TSRE closes the gaps.

Lifetime access to the curriculum library and the alumni community. We'll be putting new content up regularly, too. Once you're in, you're in and the skills compound for the rest of your career. Ben is available for further coaching after the engagement as part of our VIP program, or you can access more group calls. We'll share details once you're in.

Most tech sales programs are taught by reps who broke in two or three years ago. That's a peer with a head start, not a teacher. I'm a 22-year sales veteran who closed $100M and grew SADA Canada from 2 to 200+ people. The depth of experience shows up in every session.

12 seats · Starts August 4, 2026

Become the rep they can't afford to lose.

Application required. I review every one and reply within 48 hours.

Apply for the August Cohort
Next cohort August 4, 2026 12 PM ET · By application Apply for the August Cohort